anne horton
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anne horton
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PRODUCT EXTENSION & ACTIVATION

The Challenge: Create a product line extension for FreePeople Movement, develop a strategy, & generate an activation plan.

Who Are We?

We the Free

Recentering Ourselves

Starting with what matters most 

Who are We Talking to?

Meet the Free People Mover

What We Realized

The gears started turning

Conclusions We Reached

The result of the gears turning

Our Product: The Sun-Setter Collection

 A line of UPF clothing where fashion meets function

Our Plan

Here's what we're gonna do about it

Influencer Marketing

Show them what they'll love so they love us

Social Media Marketing

Examples of paid advertising


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